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    Technology Strategy
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    Exam 7: Product Development
  5. Question
    For Which Procedure Are Customers Presented with a New Product
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For Which Procedure Are Customers Presented with a New Product

Question 41

Question 41

Multiple Choice

For which procedure are customers presented with a new product and are observed for, or asked for, their reaction?


A) perceptual mapping
B) Kano method
C) concept testing
D) conjoint analysis

Correct Answer:

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