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    Exam 7: Product Development
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    Which Method Differentiates Product Attributes into Must Haves, Delighters, Linear
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Which Method Differentiates Product Attributes into Must Haves, Delighters, Linear

Question 56

Question 56

Multiple Choice

Which method differentiates product attributes into must haves, delighters, linear satisfiers, and indifferents?


A) conjoint analysis
B) perceptual maps
C) Kano method
D) concept testing

Correct Answer:

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