Question 1

For which procedure are customers presented with a new product and are observed for, or asked for, their reaction?

Accepted Answer

A)  perceptual mapping 
B)  Kano method 
C)  concept testing 
D)  conjoint analysis

Question 2

With which product development tool are you required to make a "go" or "no-go" decision at different milestones?

Accepted Answer

A)  design for manufacturing 
B)  house of quality 
C)  Web-based tools 
D)  stage gates

Question 3

Which product development tool helps to ensure that your new products don't fail late in the development process?

Accepted Answer

A)  Web-based tools 
B)  prototyping and stage gates 
C)  house of quality 
D)  design for manufacturing

Question 4

Design for manufacturing helps to ensure that new products don't fail late in the development process when the cost of failure is very high.

Accepted Answer

A) True 
 B)False

Question 5

A cost associated with product platforms is that lower-level products have to be under designed so that they can share systems and components with higher-level products.

Accepted Answer

A) True 
 B)False

Question 6

What can be defined at the creation of new products by companies?

Accepted Answer

A)  product cycle time 
B)  product development 
C)  modularity 
D)  prototypes

Question 7

What is the typical first stage in the stage gate product development process?

Accepted Answer

A)  idea screening 
B)  building a business case 
C)  design and development 
D)  product verification and validation

Question 8

What can be defined as the degree to which a complex product can be built from smaller components that can be created independently, but function together?

Accepted Answer

A)  platforms 
B)  modularity 
C)  concept testing 
D)  prototyping

Question 9

Define and distinguish between modularity and product platforms. Explain the advantages and disadvantages of each.

Accepted Answer

The answer of Define and distinguish between modularity and product...

Question 10

What is a common technological base to which different features are added, to create a family of products, each targeted at different customers?

Accepted Answer

A)  modularity 
B)  component 
C)  platform 
D)  Kano

Question 11

Which product development tool helps you to ensure that your new product has the features that your market research indicted that customers' value?

Accepted Answer

A)  Web-based tools 
B)  prototyping 
C)  house of quality 
D)  design for manufacturing

Question 12

If while developing a new product, you were undertaking some product development steps simultaneously rather than sequentially, you would most likely be using:

Accepted Answer

A)  modularity 
B)  product platforms 
C)  concurrent development 
D)  conjoint analysis

Question 13

Which product development tool is most likely to increase the chance that a product will fail earlier rather than later?

Accepted Answer

A)  prototyping 
B)  web-based tools 
C)  house of quality 
D)  design for manufacturing

Question 14

Which product attribute is defined as one whose lack of functionality does not make customers dissatisfied, but whose presence will add satisfaction?

Accepted Answer

A)  must haves 
B)  delighters 
C)  linear satisfiers 
D)  indifferents

Question 15

Define product cycle time and explain how reducing product cycle times can be beneficial to a company.

Accepted Answer

The answer of Define product cycle time and explain how...

Question 16

Which method differentiates product attributes into must haves, delighters, linear satisfiers, and indifferents?

Accepted Answer

A)  conjoint analysis 
B)  perceptual maps 
C)  Kano method 
D)  concept testing

Question 17

Prototyping helps firms to gather accurate information from their customers about their product preferences by providing a focal point for discussion of the product's design.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a reason why the house of quality product development tool is valuable in a wide variety of product development settings?

Accepted Answer

A)  it helps to make trade-offs between product attributes in an informed manner 
B)  it helps make designs coherent by showing the complementary changes that you need to make to satisfy customers 
C)  allows the voice of customers to be carried through to manufacturing 
D)  all of the above

Question 19

Which of the following polices would be least likely to reduce product development time without reducing the quality of product attributes?

Accepted Answer

A)  interdependent product development efforts 
B)  strong senior management support for rapid product development 
C)  experienced product development teams 
D)  focused project teams

Question 20

Which product attribute is defined as one whose functionality has no effect on satisfaction either positively or negatively?

Accepted Answer

A)  must haves 
B)  delighters 
C)  linear satisfiers 
D)  indifferents

Exam 7: Product Development

For which procedure are customers presented with a new product and are observed for, or asked for, their reaction?

With which product development tool are you required to make a "go" or "no-go" decision at different milestones?

Which product development tool helps to ensure that your new products don't fail late in the development process?

Design for manufacturing helps to ensure that new products don't fail late in the development process when the cost of failure is very high.

A cost associated with product platforms is that lower-level products have to be under designed so that they can share systems and components with higher-level products.

What can be defined at the creation of new products by companies?

What is the typical first stage in the stage gate product development process?

What can be defined as the degree to which a complex product can be built from smaller components that can be created independently, but function together?

Define and distinguish between modularity and product platforms. Explain the advantages and disadvantages of each.

What is a common technological base to which different features are added, to create a family of products, each targeted at different customers?

Which product development tool helps you to ensure that your new product has the features that your market research indicted that customers' value?

If while developing a new product, you were undertaking some product development steps simultaneously rather than sequentially, you would most likely be using:

Which product development tool is most likely to increase the chance that a product will fail earlier rather than later?

Which product attribute is defined as one whose lack of functionality does not make customers dissatisfied, but whose presence will add satisfaction?

Define product cycle time and explain how reducing product cycle times can be beneficial to a company.

Which method differentiates product attributes into must haves, delighters, linear satisfiers, and indifferents?

Prototyping helps firms to gather accurate information from their customers about their product preferences by providing a focal point for discussion of the product's design.

Which of the following is a reason why the house of quality product development tool is valuable in a wide variety of product development settings?

Which of the following polices would be least likely to reduce product development time without reducing the quality of product attributes?

Which product attribute is defined as one whose functionality has no effect on satisfaction either positively or negatively?