Customer Engagement Refers To

Multiple Choice

Customer engagement refers to:

A) organizations designing products and processes with the goal of maximising revenue from individual customers.
B) organizations building relationships with customers so they will continue to use their goods and services and actively advocate for and recommend them.
C) organizations customizing product and service features to meet the needs of individual customers rather than mass-producing products.
D) customers proactively approaching organizations in order to suggest product ideas and features for development.