Quinn Clothes Is a Successful Business Selling Fashionable and Athletic

Multiple Choice

Quinn Clothes is a successful business selling fashionable and athletic swimwear. The marketing staff has said that the company's plan to develop and market waterproof perfumes might be hindered by a lack of experience in the perfume field. Which of the following is the best response to that weakness?

A) Hire a chemist to develop the fragrances
B) Seek product ideas from existing staff
C) Employ new graphic designers to develop a new logo
D) Ensure that the perfume can be sold in the same retail stores as the swimwear
E) Rethink the company's promotional approach to selling products