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The Blue Jean Market Is Quite Varied, and People Wear

Question 70

Multiple Choice

The blue jean market is quite varied, and people wear them for different reasons and for different purposes. There are fashion jeans, work jeans, truck-driving jeans, cowboy jeans, and so on. To serve this market better, many firms practise


A) mass marketing strategy.
B) regional marketing.
C) market segmentation.
D) diversified marketing.
E) multi-marketing.

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