Multiple Choice
Which of the following terms describes the kind of products marketed by insurance companies, airlines, investment counsellors, health clinics, and public accountants?
A) Personal goods
B) Services
C) Industrial goods
D) Psychographics
E) Reseller goods
Correct Answer:
Verified
Correct Answer:
Verified
Q62: What are three functions of packaging?
Q131: Branding is a process of using symbols
Q132: How does organizational buying behaviour differ from
Q133: Which of the following is correct with
Q134: _ is the most highly visible component
Q135: ComicalYou is a new social media service
Q137: Product positioning is most closely related to
Q138: Coffee, potato chips, newspapers, bread, and AA
Q139: Video mining is used by retailers mainly
Q141: Hilltel sells mobile phones and other handheld