Which of the Following Is Correct with Regard to Rational

Multiple Choice

Which of the following is correct with regard to rational and emotional purchase motives?

A) Emotional purchase motives generally lead to post-purchase unhappiness.
B) Rational motives are normally used for industrial goods purchases, while emotional motives are normally used for consumer goods purchases.
C) Research shows that rational motives are more commonly used by men, while emotional motives are more commonly used by women.
D) Emotional motives are used when purchasing services, while rational motives are used when purchasing goods.
E) None of these is correct.