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A Group of People in Canada Buy All Express Yourself

Question 34

Multiple Choice

A group of people in Canada buy all Express Yourself fashion products because they feel the clothes relate to their rebel lifestyle. What kind of segmentation would best help you define this group of individuals?


A) Intrinsic segmentation
B) Psychographic segmentation
C) Demographic segmentation
D) Geographic segmentation
E) Product-use variables segmentation

Correct Answer:

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