Mirror Corp

Multiple Choice

Mirror Corp. has just completed the "screening" phase of the new product development process. What should they do next?

A) Use input from the concept-testing phase to produce a preliminary version of the product
B) Conduct market research to solicit consumers' input about the benefits the proposed product must provide for consumers
C) Eliminate all product ideas that do not mesh with the firm's abilities, expertise, or objectives
D) Begin limited production of the product