Dinasonic Manufactures and Markets Consumer Kitchen Products

Multiple Choice

Dinasonic manufactures and markets consumer kitchen products. The company is preparing to introduce its products to international markets. The company's director of marketing wants the company to adapt its marketing approach to the various markets in different countries that the company is looking to enter. He needs to defend the proposal for his recommended marketing strategy to the rest of the executive team. The director of marketing argues that Dinasonic's products will need to be adapted to local markets to fit the standard of living in other countries. Which of the following, if true, would strengthen this position?

A) Dinasonic plans to enter only markets in advanced economies.
B) Dinasonic has some of the best marketing talent in the industry.
C) Dinasonic's manufacturing processes are very cost-effective.
D) None of Dinasonic's major competitors will be entering the same markets Dinasonic will.
E) Many consumers in developing economies would not be able to afford Dinasonic's products.