What Is Meant by the Term "Product Placement

Multiple Choice

What is meant by the term "product placement?"

A) Making sure that products are prominently visible on store shelves
B) Using brand-name products as part of the storyline of TV shows
C) Choosing the channel of distribution with the lowest overall cost
D) Placing free sample of products in consumers' mailboxes so they can actually try the product
E) Providing free product samples to influential consumers