Multiple Choice
Dove is introducing a new deodorant. In order to entice customers to purchase the deodorant, a free bar of soap is attached to the package. Which type of sales promotion is Dove using?
A) Point-of-sale display
B) Premium
C) Contest
D) Trade show
E) Coupons
Correct Answer:

Verified
Correct Answer:
Verified
Q171: List one advantage and one disadvantage of
Q172: Which of the following represents a reason
Q173: The key factor for selecting the appropriate
Q174: Bill and Farrah have been recently hired
Q175: Edna's Bakery produces large cakes for commercial
Q177: A music storeowner would begin to price
Q178: What is meant by the term "product
Q179: Riverdale Inc. is a multiplatform retailer that
Q180: What is an advantage to the firm
Q181: What is the difference between publicity and