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    Business Essentials Study Set 3
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    Exam 13: Pricing, Promotion, and Distributing Products
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    The Most Expensive Promotional Tool on a Cost Per Contact
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The Most Expensive Promotional Tool on a Cost Per Contact

Question 156

Question 156

Multiple Choice

The most expensive promotional tool on a cost per contact basis is


A) personal selling.
B) direct mail.
C) television.
D) radio.
E) magazines.

Correct Answer:

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