Emerson's Boss Wants to Use Cognitive Dissonance to Sell a New

Multiple Choice

Emerson's boss wants to use cognitive dissonance to sell a new type of emergency cell phone. Emerson is not convinced that the campaign is going to be successful. What should Emerson tell his boss?

A) Cognitive dissonance advertising is too expensive.
B) Cognitive dissonance is not effective in changing people's attitudes and subsequent behavior.
C) Cognitive dissonance techniques are difficult to implement on a mass scale.
D) Cognitive dissonance has fallen out of favor with the advent of the computer as a model for human behavior.