Multiple Choice
The authors of your text suggest that when trying to determine our attitude about something, we often rely on the ________ heuristic.
A) "What the heck is it?"
B) "How do I feel about it?"
C) "What do I know about it?"
D) "What will I do with it?"
Correct Answer:

Verified
Correct Answer:
Verified
Q23: According to the authors, a particularly dangerous
Q24: Which of the following represents the utilitarian
Q25: You have agreed to make a speech
Q27: Despite the results of some controlled laboratory
Q30: Across cultures, the kind of stereotype found
Q31: Research by Leventhal and his colleagues (1967)
Q32: Cognitively based attitude is to _ as
Q173: As a persuasive communicator, your goal is
Q182: People are more likely to pay attention
Q187: Lori downloads and listens to MP3s to