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Despite the Results of Some Controlled Laboratory Studies of the Effects

Question 27

Multiple Choice

Despite the results of some controlled laboratory studies of the effects of subliminal information on people's attitudes, because ________, consumers need not fear that advertisements will come to control their behavior.


A) the FCC bans subliminal messages on television
B) laboratory conditions seldom mirror real-life situations
C) people process advertisements peripherally
D) attitudes seldom if ever predict actual behavior

Correct Answer:

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