When It Comes to Designing a Persuasive Message, the Authors

Multiple Choice

When it comes to designing a persuasive message, the authors assert that "It is best to fight fire with fire." By this, they mean that

A) emotion is a much more powerful persuasive force than is logic.
B) it is effective to match the type of message appeal to the basis of the attitude.
C) before trying to persuade people, be sure to get their attention first.
D) before people can be persuaded, they must be convinced to abandon prior attitudes.