According to Research Presented in the Chapter, Consumers' Attitudes Toward

Multiple Choice

According to research presented in the chapter, consumers' attitudes toward products such as perfumes and greeting cards are __________ based because they are informed by __________.

A) affectively; values and the self-concept
B) behaviorally; past product purchases
C) cognitively; logical appraisals of the product
D) cognitively; social identity concerns