According to the Authors, Advertisers Who Market Such Products as Deodorants

Multiple Choice

According to the authors, advertisers who market such products as deodorants, mouthwashes, and room deodorizers succeed because they

A) convince consumers that their products are relevant to them.
B) use attractive spokespeople.
C) use fear appeals to activate consumers' subjective norms.
D) use logical appeals to target consumers' health concerns.