Imagine That You Are Trying to Persuade an Audience to Buy

Multiple Choice

Imagine that you are trying to persuade an audience to buy your brand of toothbrush. You know that the audience's attitudes about toothbrushes are cognitively based. You should construct an argument that emphasizes the __________.

A) good feelings that result from using your toothbrush
B) important health features of your toothbrush
C) value of clean teeth and gums
D) merits of competitors' toothbrushes