A Public Service Ad on Television Shows a Young Boy

Multiple Choice

A public service ad on television shows a young boy resisting the attempts of someone off-camera to persuade him to accept drugs. The boy resists each and every enticement (e.g., "It'll make you fly!" or "Come on, this one's free!") . The camera then pans back, and the boy's father hugs him and says, "Good job, son!" This ad illustrates the use of __________ to increase resistance to attitude change.

A) psychological reactance
B) priming
C) fear appeals
D) attitude inoculation