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    Exploring Marketing Research
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    Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues
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    When an Individual Understands What the Researcher Wants Him or Her
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When an Individual Understands What the Researcher Wants Him or Her

Question 17

Question 17

Multiple Choice

When an individual understands what the researcher wants him or her to do and agrees to the research study,the individual has given ____.


A) a privacy wavier
B) informed consent
C) implicit consent
D) a confidentiality waiver

Correct Answer:

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