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    Exploring Marketing Research
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    Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues
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    Which of the Following Assures Respondents That They Cannot Be
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Which of the Following Assures Respondents That They Cannot Be

Question 21

Question 21

Multiple Choice

Which of the following assures respondents that they cannot be identified or linked to their response in any way?


A) implicit consent
B) anonymity
C) confidentiality
D) informed consent

Correct Answer:

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