Multiple Choice
One disadvantage of secondary data is that ____.
A) the user has no control over their reliability and validity
B) the data cannot be converted
C) it typically requires additional access to research respondents
D) it takes more time to collect than primary data
Correct Answer:
Verified
Correct Answer:
Verified
Q2: A disadvantage to secondary data is that
Q30: All of the following are common reasons
Q53: Which type of data cannot be purchased
Q55: By definition,secondary data are always data that
Q55: Obtaining secondary data is typically _ and
Q56: Provide examples of various external sources of
Q61: Reading The New York Times to study
Q67: Customer discovery is a form of data
Q68: Tracking industry unit sales over the past
Q72: Marketing researchers frequently use internal accounting data