Question 1

Bath and Body Works is a retail chain of bath and home fragrance products.Before entering a new geographic area,the company develops an index consisting of a ratio of local market potential in dollars (demand)to local market retailing space in square feet.If this ratio is below a predetermined level,the site is not considered further.However,if this ratio is greater than that level,further site-selection analyses are performed.This index is called the ____.

Accepted Answer

A) index of retailers 
B) index of retail utilization 
C) index of retail sales 
D) index of retail saturation

Question 2

A researcher who is interested in new car sales discovers that the secondary data are in the form of statistics that include both car and light truck sales combined.What criterion have the data failed to meet?

Accepted Answer

A) The data should be in the correct unit of measurement. 
B) The data should apply to the time period of interest. 
C) The data should be supplied by a reputable source. 
D) The data should show evidence of reliability and validity.

Question 3

Fact-finding is the most complicated form of secondary data analysis.

Accepted Answer

A) True 
 B)False

Question 4

Diverse types of data offered by a single company are known as ____________________ data.

Accepted Answer

The answer of Diverse types of data offered by a...

Question 5

A moving average sales forecast works best in a dynamic competitive environment.

Accepted Answer

A) True 
 B)False

Question 6

Diary panel data are data gathered by households that have agreed to record their consumption behavior over an extended period of time.

Accepted Answer

A) True 
 B)False

Question 7

Which index describes the relationship between retail demand and supply?

Accepted Answer

A) index of retail sales 
B) index of retail utilization 
C) index of retail saturation 
D) index of retail sites

Question 8

When original data are changed to a different format in order to make them consistent with a research objective,the data are said to have been ____________________.

Accepted Answer

The answer of When original data are changed to a...

Question 9

Data which are created outside of the organization are called ____________________ secondary data.

Accepted Answer

The answer of Data which are created outside of the...

Question 10

Every year,Westview Marble goes through the process of estimating sales for the upcoming year by looking at the company's previous years' sales and market sales along with economic trends and predictions by experts.This process of predicting sales totals over a specific time period is called ____.

Accepted Answer

A) model building 
B) trend analysis 
C) sales forecasting 
D) market potential estimation

Question 11

Schematic networks are a form of artificial intelligence in which a computer is programmed to mimic the way that human brains process information.

Accepted Answer

A) True 
 B)False

Question 12

Tracking industry unit sales over the past twelve months is a form of ____________________ tracking.

Accepted Answer

The answer of Tracking industry unit sales over the past...

Question 13

Which type of data cannot be purchased (legally and ethically)from commercial sources?

Accepted Answer

A) demographic and census updates 
B) market-share data 
C) consumer attitudes and public opinions 
D) proprietary research and development data

Question 14

Obtaining secondary data is typically ____ and ____ expensive than obtaining primary data.

Accepted Answer

A) faster;more 
B) slower;more 
C) faster;less 
D) slower;less

Question 15

By definition,secondary data are always data that are external to the organization.

Accepted Answer

A) True 
 B)False

Question 16

Provide examples of various external sources of secondary data and discuss how information,as a product,is distributed.

Accepted Answer

The answer of Provide examples of various external sources of...

Question 17

One disadvantage of secondary data is that ____.

Accepted Answer

A) the user has no control over their reliability and validity 
B) the data cannot be converted 
C) it typically requires additional access to research respondents 
D) it takes more time to collect than primary data

Question 18

Customer discovery is a form of data mining that analyzes anonymous point-of-sale transactions databases to identify coinciding purchases or relationships between products purchased and other retail shopping information.

Accepted Answer

A) True 
 B)False

Question 19

A disadvantage to secondary data is that they were not designed specifically to meet the objectives of the current project.

Accepted Answer

A) True 
 B)False

Question 20

All of the following are common reasons why secondary data do not adequately satisfy research needs EXCEPT ____.

Accepted Answer

A) outdated information 
B) too expensive 
C) variation in definition of terms 
D) different units of measurement

Exam 6: Secondary Data Research in a Digital Age

A researcher who is interested in new car sales discovers that the secondary data are in the form of statistics that include both car and light truck sales combined.What criterion have the data failed to meet?

Fact-finding is the most complicated form of secondary data analysis.

Diverse types of data offered by a single company are known as ____________________ data.

A moving average sales forecast works best in a dynamic competitive environment.

Diary panel data are data gathered by households that have agreed to record their consumption behavior over an extended period of time.

Which index describes the relationship between retail demand and supply?

When original data are changed to a different format in order to make them consistent with a research objective,the data are said to have been ____________________.

Data which are created outside of the organization are called ____________________ secondary data.

Every year,Westview Marble goes through the process of estimating sales for the upcoming year by looking at the company's previous years' sales and market sales along with economic trends and predictions by experts.This process of predicting sales totals over a specific time period is called ____.

Schematic networks are a form of artificial intelligence in which a computer is programmed to mimic the way that human brains process information.

Tracking industry unit sales over the past twelve months is a form of ____________________ tracking.

Which type of data cannot be purchased (legally and ethically) from commercial sources?

Obtaining secondary data is typically and expensive than obtaining primary data.

By definition,secondary data are always data that are external to the organization.

Provide examples of various external sources of secondary data and discuss how information,as a product,is distributed.

One disadvantage of secondary data is that ____.

Customer discovery is a form of data mining that analyzes anonymous point-of-sale transactions databases to identify coinciding purchases or relationships between products purchased and other retail shopping information.

A disadvantage to secondary data is that they were not designed specifically to meet the objectives of the current project.

All of the following are common reasons why secondary data do not adequately satisfy research needs EXCEPT ____.