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    Exploring Marketing Research
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    Exam 6: Secondary Data Research in a Digital Age
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    When Subway Sandwiches Uses Secondary Data to Determine the Best
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When Subway Sandwiches Uses Secondary Data to Determine the Best

Question 66

Question 66

Multiple Choice

When Subway Sandwiches uses secondary data to determine the best location for its franchise outlets,they are engaged in ____.


A) site analysis
B) model building
C) database marketing
D) market tracking

Correct Answer:

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