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    Exploring Marketing Research
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    Exam 6: Secondary Data Research in a Digital Age
  5. Question
    Secondary Data That Are Owned and Controlled by the Organization
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Secondary Data That Are Owned and Controlled by the Organization

Question 63

Question 63

Multiple Choice

Secondary data that are owned and controlled by the organization are best called ____.


A) first order data
B) proprietary data
C) exclusive data
D) valid data

Correct Answer:

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