Bath and Body Works Is a Retail Chain of Bath

Multiple Choice

Bath and Body Works is a retail chain of bath and home fragrance products.Before entering a new geographic area,the company develops an index consisting of a ratio of local market potential in dollars (demand) to local market retailing space in square feet.If this ratio is below a predetermined level,the site is not considered further.However,if this ratio is greater than that level,further site-selection analyses are performed.This index is called the ____.

A) index of retailers
B) index of retail utilization
C) index of retail sales
D) index of retail saturation