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Why Is It Better for Firms to Keep Their Vision

Question 9

Multiple Choice

Why is it better for firms to keep their vision statements customer-oriented rather than product-oriented?


A) Customer-oriented visions tend to have a more short-range view of changing environments.
B) Customer-oriented visions tend to have a more myopic view of changing environments.
C) Customer-oriented visions tend to be more flexible when adapting to changing environments.
D) Customer-oriented visions tend to be more stable when dealing with changing environments.

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