Fuller Apparel's Core Value Statement Reads We Will Ensure Our

Multiple Choice

Fuller Apparel's core value statement reads we will ensure our clothing is made with the highest respect toward human rights and environmental protection. Which of the following actions exemplifies how Fuller's core values drive its strategic decision making?

A) demanding that textile suppliers pay livable wages and maintain safe production facilities
B) introducing an online customer service unit to keep customers happy
C) investing in more efficient machinery to reduce costs and lower prices for consumers
D) purchasing a full-page advertisement in a major newspaper touting the company's values