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    Exploring Marketing Research
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    Exam 9: Conducting Marketing Experiments
  5. Question
    Test-Market Sabotage Involves Intentional Attempts to Disrupt the Results of a Test-Market
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Test-Market Sabotage Involves Intentional Attempts to Disrupt the Results of a Test-Market

Question 24

Question 24

True/False

Test-market sabotage involves intentional attempts to disrupt the results of a test-market being conducted by another firm.

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