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    Exploring Marketing Research
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    Exam 9: Conducting Marketing Experiments
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    When Procter & Gamble Test Markets a New Shampoo to Consumers
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When Procter & Gamble Test Markets a New Shampoo to Consumers

Question 23

Question 23

Short Answer

When Procter & Gamble test markets a new shampoo to consumers in Kansas City and St.Louis,the consumers are participating in a(n)____________________ experiment.

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