Which of the Following Strategies Best Illustrates a Generic Business

Multiple Choice

Which of the following strategies best illustrates a generic business strategy?

A) a cost-cutting strategy that corporate executives in the headquarters want all business units of a large conglomerate to implement
B) a strategy to use monetary incentives to motivate employees working on a project
C) a decision to computerize a firm's database in order to improve customer service
D) a decision to niche market the jewelry sold by a company while the apparel division under the same company sells its products through mass marketing