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    Exam 2: Value and the Consumer Behavior Value Framework
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    _____ Is the Separation of a Market into Groups Based
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_____ Is the Separation of a Market into Groups Based

Question 18

Question 18

Multiple Choice

_____ is the separation of a market into groups based on the different demand curves associated with each group.


A) Market zoning
B) Market augmentation
C) Market positioning
D) Market segmentation
E) Market selection

Correct Answer:

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