Multiple Choice
Anne is extremely thrifty with her household expenses.Before buying anything,she makes sure that she is well-informed about all the best deals.This way Anne ensures that she gets more value from any purchasing activity.Which of the following types of consumer involvement is exemplified by Anne?
A) Shopping involvement
B) Momentary involvement
C) Associative involvement
D) Emotional involvement
E) Situational involvement
Correct Answer:

Verified
Correct Answer:
Verified
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