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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
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    A Consumer Who Eats a Whole Pint of Ben
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A Consumer Who Eats a Whole Pint of Ben

Question 112

Question 112

Multiple Choice

A consumer who eats a whole pint of Ben & Jerry's New York Super Fudge Chunk ice-cream and later feels guilty,is experiencing _____.


A) emotional contagion
B) emotional labor
C) extraneous emotions
D) self-conscious emotions
E) autonomic emotions

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