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  3. Study Set
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  4. Exam
    Exam 5: Motivation and Emotion: Driving Consumer Behavior
  5. Question
    A Consumer Needs Some Degree of Involvement to Have an Ability
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A Consumer Needs Some Degree of Involvement to Have an Ability

Question 59

Question 59

True/False

A consumer needs some degree of involvement to have an ability to evaluate multiple brands effectively.

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