ENERGY BAR SCENARIO Nutrition Labels on Products Provide Considerable Information for Consumers. for for Consumers

Multiple Choice

ENERGY BAR SCENARIO
Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:

-Refer to Energy Bar Scenario.This consumer is evaluating the three brands across a set of features or characteristics for each different brand of the energy bar.In doing so,the consumer is employing a(n) _____ evaluation.

A) affect-based
B) attribute-based
C) belief-based
D) satisfaction-based
E) benefit-based