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    CB Study Set 2
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    Exam 16: Consumer and Marketing Misbehavior
  5. Question
    The "Foot-In-The-Door" Selling Technique Is Based on the _____ Theory
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The "Foot-In-The-Door" Selling Technique Is Based on the _____ Theory

Question 34

Question 34

Multiple Choice

The "foot-in-the-door" selling technique is based on the _____ theory.


A) belief congruence
B) self-perception
C) expectation states
D) equity
E) elaboration

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