Multiple Choice
Anita has been named CEO of a popular sports apparel company. As CEO, she is tasked with setting the firm's corporate strategy. Which of the following decisions is Anita most likely to make?
A) whether to pursue a differentiation or cost leadership strategy
B) which customer segments to target
C) how to achieve the highest levels of customer satisfaction
D) what range of products the firm should offer
Correct Answer:
Verified
Correct Answer:
Verified
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