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Best Burger Is a Major Fast Food Chain

Question 81

Multiple Choice

Best Burger is a major fast food chain. Its managers are motivated to grow the firm in order to increase their market power and change the industry structure in their favor. Which of the following strategies is most associated with their motive for growth?


A) employing celebrity spokespeople
B) implementing automated burger-making machinery
C) purchasing competitors
D) increasing executive salaries

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