A Multisegment Targeting Strategy Differs from a Concentrated Targeting Strategy

Multiple Choice

A multisegment targeting strategy differs from a concentrated targeting strategy in that it:

A) selects one segment of a market with a goal to satisfy its members.
B) faces a high potential cost from cannibalization of products.
C) develops and maintains a common marketing mix for its products.
D) results in sterile,unimaginative product offerings.