Multiple Choice
When Prisly Inc.introduced a liquid detergent in the market,it noticed that the sales of its detergent powder significantly declined.Prisly Inc.'s loyal customers who previously purchased detergent powder switched to liquid detergent.As a result,Prisly Inc.was forced to reduce production of its detergent powder.This scenario exemplifies _____.
A) segmentation
B) diversification
C) differentiation
D) cannibalization
Correct Answer:
Verified
Correct Answer:
Verified
Q28: A multisegment targeting strategy differs from a
Q29: Tennot Designs Inc.manufactures and sells clothes and
Q30: The purpose of market segmentation is to:<br>A)change
Q31: Which of the following is true of
Q32: Product differentiation is a positioning strategy that
Q34: The customer relationship management (CRM)technique that focuses
Q35: An advantage of concentrated marketing is the
Q36: Sheera Jewelry sends birthday greeting cards to
Q38: A firm's marketing mix is not influenced
Q41: Promotion is one of the components that