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    Exam 8: Segmenting and Targeting Markets
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    Sheera Jewelry Sends Birthday Greeting Cards to Each of Its
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Sheera Jewelry Sends Birthday Greeting Cards to Each of Its

Question 36

Question 36

Short Answer

Sheera Jewelry sends birthday greeting cards to each of its customers as a token of appreciation for shopping at its store.This exemplifies the customer relationship management (CRM)trend of__________.

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