Which of the Following Is True of an Unsought Product

Multiple Choice

Which of the following is true of an unsought product?

A) Marketers of unsought products often use selective,status-conscious advertising to maintain the product's exclusive image.
B) Consumers buy unsought products regularly,usually without much planning.
C) New products are categorized as unsought products until advertising and distribution increase consumer awareness of them.
D) Consumers usually buy an unsought product only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.