Multiple Choice
Frieda was disappointed to notice that her new phone had several scratches on its screen.If she had known about the clear protective films that were available to protect the phone display from scratches,she could have avoided this problem.For Frieda,the protective films were _____.
A) convenience products
B) unsought products
C) specialty products
D) shopping products
Correct Answer:

Verified
Correct Answer:
Verified
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