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    Business
  3. Study Set
    MKTG
  4. Exam
    Exam 11: Developing and Managing Products
  5. Question
    A New-Product Strategy Describes the Characteristics of Products an Organization
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A New-Product Strategy Describes the Characteristics of Products an Organization

Question 34

Question 34

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A new-product strategy describes the characteristics of products an organization wants to offer and the markets it wants to serve.

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