Question 1

Eliminating all nonessential marketing expenses and letting sales decline is one of the successful strategies for marketing products in the decline stage of their life cycle.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is true of customer innovation centers?

Accepted Answer

A) They depend largely on distributors to gather information about customer needs and expectations. 
B) They involve key suppliers early in the process,capitalize on their knowledge,and enable them to develop critical component parts. 
C) They provide a forum for meeting with customers and directly involving them in the process of developing new ideas. 
D) They require a grouping of employees who can brainstorm and suggest ideas for new products to meet customer needs.

Question 3

Explain the differences between the maturity stage and growth stage in the product life cycle.

Accepted Answer

The answer of Explain the differences between the maturity stage...

Question 4

In the context of the product life cycle,a long-run drop in a product's sales signals the beginning of the__________.

Accepted Answer

The answer of In the context of the product life...

Question 5

The maker of Protect Your Hands hand sanitizer decided to test its consumers' reactions to one of its new products,Protect Your Hands Sanitizing Wipes.It sent out flyers advertising several of the company's products along with the new product to select customers of the target market.The flyer also asked the customers to shop in a mock store filled with real products,including the new product.In this case,the maker of Protect Your Hands has used__________.

Accepted Answer

The answer of The maker of Protect Your Hands hand...

Question 6

In the context of the product characteristics that can be used to predict and explain the rate of acceptance and diffusion,_____ represents the degree of difficulty involved in understanding and using a new product.​

Accepted Answer

A) complexity 
B) ​compatibility 
C) ​observability 
D) trialability

Question 7

Increasing globalization of markets and competition provides a reason for multinational firms to consider new-product development from a worldwide perspective.

Accepted Answer

A) True 
 B)False

Question 8

Central Bark Doggie Day Care opened the first day care center for dogs.It currently has 31 locations,with a new Gainesville,Florida,location coming soon.The concept of day care center for dogs became so popular that other competitors begin to enter the market.With competing companies such as Camp Bow Wow and others entering the market,it can be said that the concept of day care center for dogs is moving into the _____ stage of a product life cycle.​

Accepted Answer

A) introductory 
B) ​growth 
C) ​maturity 
D) decline

Question 9

Which of the following is true of laggards?

Accepted Answer

A) They are more likely to get their information from scientific sources and experts. 
B) They act as an important link in the process of diffusing ideas. 
C) They are eager to try new products and ideas,almost as an obsession. 
D) They have the longest adoption time and the lowest socioeconomic status.

Question 10

Describe how a multinational corporation can most efficiently and effectively meet the needs of the global market.

Accepted Answer

The answer of Describe how a multinational corporation can most...

Question 11

Which of the following is an advantage of simultaneous product development?

Accepted Answer

A) It shortens a product's development process. 
B) It ensures that a development process proceeds through highly structured stages. 
C) It lengthens product lines to appeal additional markets. 
D) It eliminates the need for test marketing a new product.

Question 12

During the__________stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin.

Accepted Answer

The answer of During the__________stage of the new-product development process,production...

Question 13

Why do most firms consider test marketing essential for new products?

Accepted Answer

A) The high price of failure simply prohibits the widespread introduction of new products without testing. 
B) The speed,safeness,and reliability of test marketing is higher than that of simulated market testing. 
C) The ability of test marketing to evaluate consumer preference for a new product prior to developing a prototype increases its importance. 
D) The decision to test a product sets several tasks in motion,such as ordering product materials,starting production,building inventories,and advertising to potential customers.

Question 14

A new-product strategy describes the characteristics of products an organization wants to offer and the markets it wants to serve.

Accepted Answer

A) True 
 B)False

Question 15

Jeni's Splendid Ice Creams has decided to put its new Beet Cake with Black Walnut ice cream on the market.This product has entered the__________stage of new-product development process.

Accepted Answer

The answer of Jeni's Splendid Ice Creams has decided to...

Question 16

_____ have the longest product life cycles.​

Accepted Answer

A) Product categories 
B) ​Product items 
C) ​Individual brands 
D) New products

Question 17

Explain in detail the importance of the Internet for implementing simultaneous product development.

Accepted Answer

The answer of Explain in detail the importance of the...

Question 18

Nutritreat Industries Corp.is a manufacturer of food products.The company introduced chocolate cookies to the local market.After a period of initial success,the product lost its market and Nutritreat decided to withdraw chocolate cookies from the market.This scenario is an example of the__________stage of a product life cycle.

Accepted Answer

The answer of Nutritreat Industries Corp.is a manufacturer of food...

Question 19

The business analysis stage of a new-product development process _____.​

Accepted Answer

A) involves the development of a prototype of the proposed product 
B) ​calculates preliminary figures for demand,cost,sales,and profitability 
C) ​eliminates ideas that are inconsistent with an organization's new-product strategy 
D) decides on a product's packaging,branding,labeling,and so forth

Question 20

The business analysis stage of a new-product development process__________.

Accepted Answer

The answer of The business analysis stage of a new-product...

Exam 11: Developing and Managing Products

Eliminating all nonessential marketing expenses and letting sales decline is one of the successful strategies for marketing products in the decline stage of their life cycle.

Which of the following is true of customer innovation centers?

Explain the differences between the maturity stage and growth stage in the product life cycle.

In the context of the product life cycle,a long-run drop in a product's sales signals the beginning of the__________.

In the context of the product characteristics that can be used to predict and explain the rate of acceptance and diffusion,_____ represents the degree of difficulty involved in understanding and using a new product.​

Increasing globalization of markets and competition provides a reason for multinational firms to consider new-product development from a worldwide perspective.

Which of the following is true of laggards?

Describe how a multinational corporation can most efficiently and effectively meet the needs of the global market.

Which of the following is an advantage of simultaneous product development?

During the__________stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin.

Why do most firms consider test marketing essential for new products?

A new-product strategy describes the characteristics of products an organization wants to offer and the markets it wants to serve.

Jeni's Splendid Ice Creams has decided to put its new Beet Cake with Black Walnut ice cream on the market.This product has entered the__________stage of new-product development process.

_____ have the longest product life cycles.​

Explain in detail the importance of the Internet for implementing simultaneous product development.

The business analysis stage of a new-product development process _____.​

The business analysis stage of a new-product development process__________.

In the context of the product characteristics that can be used to predict and explain the rate of acceptance and diffusion,_____ represents the degree of difficulty involved in understanding and using a new product.

_____ have the longest product life cycles.

The business analysis stage of a new-product development process _____.