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The Process Where All the Involved Areas-R&D,marketing,engineering,production,and Even Suppliers-Work Together

Question 19

Multiple Choice

The process where all the involved areas-R&D,marketing,engineering,production,and even suppliers-work together rather than sequentially during a product's development is called _____.​


A) simultaneous product development
B) ​test marketing
C) ​simulated market testing
D) choice modelling

Correct Answer:

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